Market Your Business as Smart as NASA
by Monique Nelson on July 24th, 2013

If you were play a word association game starting with "NASA" I am sure a lot of terms might come to mind: Space, Mars Phoenix, Smart, Scientists, Astronauts, Research, etc. I am sure there are some more controversial topics that may also come to mind, as well. I am wondering, however, if the words Twitter, YouTube, Social Media or Facebook would pop into your head?

If not, you may want to take a look at this:
Screenshot of social media links

As of July 24, 2013 NASA has an incredibly large social following. For example:
  • Twitter: 4,460,505 Followers and 26,385 Tweets
  • Facebook: 2, 108, 918 Likes
  • YouTube: Most popular video was uploaded 3 weeks ago and now has 139, 455 views
And those accounts represent 3 stars in an immense galaxy of social accounts.
NASA's "competition" is even more impressive in some ways. Astronaut Chris Hadfield has created his own incredibly viral following with the support of the Canadian Space Agency. His video "Space Oddity" is currently sitting at 16,941,433 views.

For an industry with such tight security and high profile projects, are you surprised they are willing to share so much with their audience?
Famous Tweeters John Cena NASA Michael Phelps
This type of promotion is being used to connect with mass markets in all industries. Have you heard of John Cena? He is a pro wrestler making a name for himself in an age where wrestling was almost put out of business by mixed martial arts. He actually has even more Twitter followers than NASA, at 4,648,645.

His social persona has outshone Michael Phelps and I think its time for the Pool Industry to step up and take the spotlight. 

A few weeks ago I shared with you a Pool Rap video by Matt Giovanisci from Swim University. This video gained international attention within 48 hours. 

You don't have to be a celebrity or an rocket scientist to make a mark. You just have to show some passion and enthusiasm. Being active on social media is about connecting with the people you want to do business with. It is about sharing what THEY want to hear about. It is about creating relationships. 

Many businesses are scared of social media because there is always a chance that the information being shared gets negative feedback. Here is the catch to that line of though, however: if you are not active online, you won't know what type of negative feedback is already out there, and you won't be able to diffuse it. 

A few more weeks ago I talked about a Generation Gap in the Pool Industry, and I believe it is true in more ways than one. It is not just that the modes of communication are different between our 20 something staff and our 50+ staff, but the modes of communication between our business and our customers are changing too. We all need to get smart like NASA, and really start giving our audience what they want. Of course, we need to do this with a thought to professionalism.
So, wrapping up, I'd love to hear on the topic of social media. If you are showing off your business and personal touch to the world through social media, how are you doing it? Do you think the results are positive? If you're not, why not? What are your objections or fears?
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Posted in For Pool Builders, For Retailers, For Service Companies    Tagged with social media, marketing, pool industry, marketing in the pool industry


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